Benson Digital Media Group is a video production agency based out of Los Angeles, California. In our initial meeting, I discovered they required a logo that must adapt to different industries as they had plans to move into other business ventures. They also insisted that the logo have a modern, minimalist aesthetic with no film-roll or video camera elements. We decided on a monogram style logo for the final design.
To create the minimalist logo that Benson required, I constructed it on a 10pt grid to keep the positive and negative spaces at equal distance/size. I explored many options when creating the logo mark (first image below), but the final logo is made of concentric circles placed over the grid. When pairing the type with the icon, I used the same rules from the grid to establish proper hierarchy and space relationship between the two.
Final Logo / Layouts
I chose to do a square and horizontal layout for the final logo design. It only utilizes single color options. I did provide a solid black variation for economy printing purposes such as in-house documents.